Singer Keilani Has Become The New Representative Of Make Up For Ever

Singer Keilani Has Become The New Representative Of Make Up For Ever
Singer Keilani Has Become The New Representative Of Make Up For Ever
Video: Singer Keilani Has Become The New Representative Of Make Up For Ever
Video: Introducing Artist Shadow by MAKE UP FOR EVER | Sephora 2023, February
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The modern woman has long been a multitasker. She works, brings up children, takes care of the house, travels, and leaves time for hobbies. In such conditions, it is very difficult to stay fresh and beautiful, so every girl needs reliable cosmetics that will surely not let you down at the most important moment.

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Cosmetic brand Make Up For Ever has named the R&B artist the new face of its floral collection. As part of the collaboration, Kehlani will use the brand's products on tour and in photo shoots.

Aqua XL Color Paint and Aqua XL Ink Liner, eye makeup products, are formulated to provide high performance, durability and water resistance. Grammy-nominated singer Keilani will appear in promotional videos for the 2017 Aqua XL collection campaign.

“Make Up For Ever helps me feel confident on stage because I am firmly convinced that I look great. My appearance fully reflects my inner state and personality, so I can just relax and have fun,”said the singer Kehlani. “I know for sure that Make Up For Ever cosmetics will not melt or come off during my performance. That is why I do not need to constantly think about what is happening with my makeup. I am honored to be part of the close-knit team of this brand. This creative partnership was my first experience in this area. I am immensely happy to join this huge family, whose members inspire me every day with their love for work."

The new Aqua XL collection has been tested several times on stage and in other extreme conditions. The purpose of the experiments was to create such a product that, after application, would retain its original appearance for as long as the buyer needed. The brand's management believes that this could be the first step towards “decorating” people's sports activities.

“We fully support the creativity and artistic spirit of charismatic and daring individuals,” said Nicholas Cordier, CEO of Make Up For Ever. “Keilani perfectly embodies the fearlessness of her generation in an amazing way. She is the perfect candidate to represent the new Aqua XL product collections, designed "with highly effective formulas that never go out of date."

Singers and other media personalities, like any other modern woman, want to be confident. This is especially true of makeup, because if you are constantly under the gun of dozens of cameras, there is simply no right to leaked mascara or lipstick. It is in this case that the girls are saved by persistent cosmetics, which give confidence in the most difficult and tense moments.

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