Nike Starts Selling Self-lacing Sneakers For $ 720

Nike Starts Selling Self-lacing Sneakers For $ 720
Nike Starts Selling Self-lacing Sneakers For $ 720
Video: Nike Starts Selling Self-lacing Sneakers For $ 720
Video: Dope Tech: Self Lacing Nike HyperAdapt 1.0! 2023, February
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Nike on Thursday began selling HyperAdapt self-lacing sneakers for $ 720.

Nike starts selling self-lacing sneakers for $ 720
Nike starts selling self-lacing sneakers for $ 720

reports The Wall Street Journal. They can only be purchased through the Nike + app and the new Nike store in New York. This is because the company wants to reduce its dependence on retailers and sell more products directly to consumers. She wants to double such sales to $ 16 billion by 2020.

Nike unveiled the self-lacing sneaker in March. Instead of traditional laces, they have a sensor that adjusts the fit on the feet. With the help of two buttons on the sides, you can make the lacing looser or tighter. Development of HyperAdapt began over 10 years ago and should be the first version of what Nike calls "adaptive execution" products. The idea for the self-lacing sneaker was taken from the 1989 movie Back to the Future 2. Last year Nike released a limited edition Nike Mag and donated the first pair to actor Michael Jay Fox, who starred in the film.

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