Keeping Up With The Kardashians star Kendall Jenner has starred for a new summer ad campaign for lingerie brand La Perla. The photo session took place in sunny Florida. The model in the photo appeared in tight-fitting swimsuits, lace bras and shiny dresses against the backdrop of juicy and giant flowers: begonias, hibiscus and tulips.
A world of fantasy and art designed by creative director Julia Haart. She was inspired by the work of American artist Georgia O'Keeffe and contemporary pop artist Peter Max. And fashionable photographer Mert Alas and Marcus Piggott came out with a lens to photograph the fabulous Land of Oz, in which the brilliant Kendall poses in a dress and lingerie made of satin silk, decorated with floral lace. Jenner appears in other looks, such as a sporty black lace bra and shorts adorned with floral lace, or a cocktail dress with iridescent jewels. This is a thoughtful look right down to the hairstyle: an even part with a wet effect, stylish looks, light eye makeup and bright lipstick. About three months ago, Kendall took part in the filming of this lookbook for the brand's spring / summer collection. She was a reflection of the change that new designer Julia Haart has made, ditching minimalism in favor of a brighter image.