This is discussed by Vladislava Drutko, neuropsychologist, teacher, master trainer, coach, children's writer, partner of leading business schools and corporate universities in Russia and Europe
"To serve people better, you must serve with your heart." This famous phrase belongs to Jack Ma, whose company today employs 49% of women.
And here are the results of research on the platform for programmers Stack Overflow for 2015:
AliBaba - 49% women;
- Yahoo - 37%, women;
- Facebook - 31% of women;
- Google - 30% women.
I don't think my reader needs to be reminded of the success of the above companies. And, as CEOs of corporations admit today, the influence of women on business success should not be underestimated.
Today we state the fact that a modern person needs three indicators for success in business: IQ, EQ, LQ.
IQ is your knowledge. If you want to succeed, you need knowledge of the business you run. And even more than that.
EQ is emotional intelligence. The time of big muscles is in the last century. Your ability to negotiate is important today.
LQ - If you want to be respected, you need the intelligence of Love. It is the intelligence of wisdom and care.
Scientists argue that men really have high intelligence (IQ), just below emotional intelligence (EQ) and completely below - intelligence of Love (LQ).
For a woman, everything is balanced. Since she is by nature more sensitive and caring.
If you look at the statistics of the e-commerce market, you can see the following: women buy more often goods for loved ones, children, families.
Men buy goods for themselves more often. This once again indirectly confirms that a woman's nature is associated with caring and understanding.
This most important natural ability of a woman has undergone many trials and transformations over the years. The past 20th century has created the image of a daring, independent, purposeful woman. And that's great. The need of the time was as follows.
However, the world is changing. And today we say with confidence that the number one priority in a modern organization is innovation. Why are there not many innovative organizations today?
We can say that innovation is like an iceberg. And most leaders focus on the top of the iceberg: products and services that make money. And innovation starts from within the organization.
It is about creating culture within the company. As in a family, where trust, reliability, understanding, and the ability to serve each other with hearts play an important role.
It is this role in the organization that women play today.
What qualities does she need for this? Exactly those that nature gave. Remain a woman. Don't compete with a man. Give him the right to be strong, decisive, guiding. And a woman in an innovative culture is the rear of care, trust, and wisdom.
You will want to stay in such a company for a long time. After all, “the more technology comes into our lives, the more we need simple human communication” (Jack Ma).