Nike's flagship stores in New York (Nike SoHo and NIKE + ClubHouse) have launched the HyperAdapt 1.0 self-lacing shoe. Reported by Highsnobiety.
Today, only those who signed up will be able to buy sneakers. From December 20, the model will also be available in the firm's stores in Chicago, Los Angeles and San Francisco. They can also be purchased through the NIKE + app for smartphones.
One of the first owners of the shoe was actor Michael Bakary Jordan, known for his television series The Wire and All My Children. He shared a video of unboxing shoes on his Facebook.
The retail price of the pair is set at $ 720. It has not yet been announced when the sneakers will go on sale in other countries of the world.
Nike was founded in the USA in 1964 and was originally called Blue Ribbon Sports. Its headquarters are located in Beaverton, Oregon.
The HyperAdapt 1.0 sneaker with automatic lacing was announced in March 2016. Their prototype was shown late last year and donated to Michael J. Fox, who plays Marty McFly in the Back to the Future trilogy, who reportedly discovered the shoe in 2015.